Includes bibliographical references and index
Your publishing options, why you should consider self-publishing -- Writing your book, generating salable material -- Staring your own publishing company, basics for taking the plunge -- Producing your book, designing books, typesetting, layout, book printing materials, the printing process -- Announcing your book, telling the book world you're a publisher and an author -- What is your book worth? price, discounts, terms, collections and returns -- Promoting your book, making the public aware of your book without spending for advertising -- Who will buy your book? markets, distribution channels -- Advertising your book, using ads smarter and thinking beyond them -- Fulfillment, moving your book out the door -- Coping with being published, or what do I do now? -- Afterword -- Appendices: Your book's calendar; Resources for publishers -- Glossary
Breaks [the publishing process] down into an approachable, step-by-step procedure that anyone with a little time and motivation can easily master. From tips for writing more efficiently to shipping the book out the door, this ... guide covers everything the author/publisher needs to know, including typesetting, layout, and printing; obtaining an ISBN; forming a publishing company; creating effective press kits; getting marketing and promotional advice; printing on demand, downloading books and e-books; getting the book in stores and catalogs; producing profitable spin-offs such as audio and videotapes, excerpts, and foreign-language editions
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